The Franco-British Intercultural Trophy has been awarded by the French Chamber of Commerce in Great Britain every year since 1997. The trophy, which is designed by Cartier, is presented to companies which have made particular efforts to develop stronger ties between Britain and France or to promote Franco-British cross-cultural relations, and the winner is elected by all the Members of the Chamber.
This year, the 16th edition of the Intercultural Trophy, sponsored by AXA, was awarded during a Champagne reception for 130 participants on 26 September at the beautiful May Fair Hotel. Champagne was kindly provided by Fresne Ducret.
The French Chamber of Commerce is delighted to announce that the 2012 winner is
Florence Gomez, Managing Director of the French Chamber of Commerce in Great Britain, welcomed guests and spoke about the history and background of the Intercultural Trophy before introducing Jean Drouffe, Group Finance, Risk and Strategy Director at AXA UK , who spoke about AXA and its ‘Vive la Différence’ Campaign: ‘“Vive la Différence” recognises and celebrates differences between French and British social and business cultures. Under three themes, Food & Wine, National Celebrations, and Language, AXA delivers an annual calendar of cultural and social events, and offers French language courses in the office in association with the Institut Français.’
With its ‘Vive la Différence’ campaign AXA is a great representative of Franco-British cross-cultural relations and was the perfect sponsor for this event.
As is customary, the winner of the previous year - represented by David Herbinet, Partner at Mazars – handed over the trophy to Mr Pascal Grierson, CEO of French Radio London.
For more details, please find below the interview of Florence Gomez and the reaction of the CEO of French Radio London, Pascal Grierson, winner 2012: The Interview
For the complete list of 2012 candidates (in alphabetical order) see below:
Air France currently offers a choice of 14 departure points in the UK and Ireland. Air France connects UK passengers via its hub in Paris Charles-de-Gaulle and its cornerstone regional network hub in Orly to the powerful domestic network in France, offering customers 35 destinations.
In 2011, Air France carried 4 million passengers from the UK and Ireland to Paris Charles de Gaulle, demonstrating its huge significance in facilitating seamless travel between the two countries. These important flight connections provide invaluable links for UK businesses that regularly travel to aid their profitability and secure stronger Franco-British ties for their customers.
The airline was founded in 1933 but the first flight from France to the UK, on the London-Paris route happened in 1911. The number of UK departure points has gradually increased demonstrating the airline’s commitment to UK passengers and UK regional departures. Passengers looking to travel from the convenience of a local airport can do so with Air France, travelling directly to Paris and beyond.
Air France is also committed to employing more than 375 people in the UK and Ireland.
French Radio London Ltd is a unique and committed English radio company promoting and celebrating French culture and language through our bespoke radio shows, podcasts, news reports, city news, sports programs, networking events, and of course French music. Since our launch two years ago we have focussed our efforts on promoting French culture in its various forms (cinema, art, theatre, concerts, exhibitions and much more) in London and across the UK. We are proud to have galvanised our two core audiences: the French/francophones and the English francophiles. It is our principal activity to built cross-cultural ties between French and English people living in London, France's 5th city.
Our audience has dramatically increased this past year and we have outperformed our targets; we now serve with more than 90,000 stable unique listeners per week across DAB, our website and our smartphone app. The returns we get from our listeners demonstrate that FRL is a popular and unique service designed to entertain and inform anyone interested in the rich and longstanding ties that bind our two countries and make our relationship so special. We attract french and english advertisers alike, reflecting the essence and attraction of our offering, building further ties commercially; we are very proud to have amongst our clients, brands such as Renault, Décathlon, TomTom, France 24, Nicolas Feuillatte, TV5, Cityjet, Eurostar, Knight Frank, Barbican and EDF.
Gregory Rowcliffe Milners is a blue-chip, mid-sized London-based law firm that has only recently come to the French market.
As specialists in international inward investment our aim is to help both UK and French clients to overcome the legal complexities of traversing “La Manche” in either direction!
We assist French and UK companies and individuals to achieve their aspirations by ensuring every transaction is underpinned by a robust and appropriate legal framework. Whether a French entrepreneur looking to start up in the UK but unsure of the best legal status to adopt, or a UK citizen pondering the complexities of moving to a warmer climate in Nice we provide proactive advice and pragmatic solutions, maintaining an ongoing interest.
We seek continuously to build links with French professionals to aid our UK clients moving into France while offering French clients the benefit of our long-established networks of UK contacts across a wide spectrum of financial, property and commercial expertise.
We also recognize the value of team-work, collaborating closely with organizations such as the French Chamber of Commerce, UKTI and the Franco-British Chamber. Our approach is hands-on : for example, to encourage smaller French companies or entrepreneurs to expand into the UK we are hosting a seminar in Paris with the Franco British Chamber – we intend this to be the first of many.
Our French team regularly visits Paris offering free initial consultations to individuals and businesses with feedbacks and subsequent action confirming the value of our constructive, easy-to-follow input.
The magazine ici Londres has been founded 14 years ago, in the initial goal of creating a link between the members of the French community via a wide platform of classified ads which was aimed to ease its first steps. Thanks to this global view of the expatriation experience, we became rapidly the reference for the French community in London already living here or planning to move.
Two years ago, ici Londres launched a new version of the magazine, including a diary of French events, interviews of French artists, reviews of French albums or films about to be released in London. This made the magazine indispensable for both artists promotion and readers eager to do the most of their London life, with many opportunities to attend events for free via our competitions. Always with a desire to share great tips, our brand new website, launched one year ago, was a great way to share the Olympics and Paralympics effervescence thanks to our dedicated page.
We also started a proper social network strategy via Facebook and Twitter to communicate more closely and promptly. By making the whole expatriation experience a little bit easier and by being a powerful tool of communication, ici Londres contributes to facilitate the exchanges between Great Britain and France, whether it is economic or cultural.
Ladurée UK opened its very first overseas store in London in 2005. The Franco-British relationship has been at the core of Ladurée expansion and has helped worldwide recognition. London remains the cradle of its international growth. By not taking its cooperation with England for granted, Ladurée constantly keeps on innovating and proactively developing solutions that ultimately enhance Franco-British relationships and give them visibility.Far from being content with its iconic Harrods presence and the historic venue of Burlington Arcade, Ladurée opened another store in the English Heritage site of Covent Garden and a superb retail store in the City of London. Thus, in contrast to the current economic climate, Ladurée is giving jobs to more and more English people.
Ladurée has a growing list of regular customers, including some of the most famous English companies, including London 5* hotels such as the Langham, Landmark and the traditional English institution such as Lords, we also created a beautiful Diamond Jubilee Box. Ladurée is continually striving to strengthen its ties between the French and the English lifestyles.
Intercultural exchanges are thus deeply and increasingly foremost in the mind of a company which tries its hardest to pay tribute to the French lifestyle whilst making noticeable efforts to build even stronger ties with the UK. Ladurée has also striven to support English charity programmes in the UK and abroad.
Ladurée UK also regularly offers work placement to French and English nationals.
Laduree UK opened its very first overseas store in London in 2005. The Franco-British relationship has been at the core of Ladurée expansion and has helped worldwide recognition. London remains the cradle of its international growth. By not taking its cooperation with England for granted, Ladurée constantly keeps on innovating and proactively developing solutions that ultimately enhance Franco-British relationships and give them visibility.Far from being content with its iconic Harrods presence and the historic venue of Burlington Arcade, Laduree opened another store in the English Heritage site of Covent Garden and a superb retail store in the City of London. Thus, in contrast to the current economic climate, Laduree is giving jobs to more and more English people.
Laduree has a growing list of regular customers, including some of the most famous English companies, including London 5* hotels such as the Langham, Landmark and the traditional English institution such as Lords, we also created a beautiful Diamond Jubilee Box. Ladurée is continually striving to strengthen its ties between the French and the English lifestyles.
Laduree UK also regularly offers work placement to French and English nationals.
Les Petites Etoiles is part of the Bilingual Nursery Group (www.bilingualnurseries.com). The raison d'être of our group is to teach language and promote Franco-British cross-cultural relations. We believe learning a second language brings much more than just a new skill. Culture is implicitly tied-in with language and so by teaching both languages to children from age 2 to 5, we allow them to become bilingual and to tap into the these two cultures from the youngest possible age.
We have children from French families, from mixed French-English Families, from English families, and from other non-French international families. The long term benefits to children and society is remarkable; it opens the minds of young children.
This inter-cultural awareness combines with fluent language ability, to foster a generation of international-minded children who will grow up with strong ties between France and England - and who have grown up from the youngest age thinking of them as two cultures which are intrinsically linked.
REED SMITH LLP, one of the 20th largest law firms in the world, is extremely proud of more than 30 years of cultural and business links with France. Our commitment to France and to our French connections continues to increase year on year. Our Paris office continues to expand and has increased in size by some 500% since it was opened 6 years ago.
As a firm we undertake many € millions of work involving France. We represent 18 out of the CAC 40 companies as well as many well-known French owned multinationals and public bodies as well as non French Groups investing into France.
We are "Francophile" but also "Francophone" with French speaking lawyers not just in Paris but also in London, New York, Beijing, Hong Kong, Munich, Abu Dhabi, San Francisco and Piraeus. We train our staff on intercultural issues so as to ensure a real sense of cross cultural awareness in all our dealings, both internally and with our clients.
We also continue actively to support worthy French causes including Action Contre la Faim and Enfance et Partage. Reed Smith lives and breathes interculturalism, a fact demonstrated, for example, by having Peter ALFANDARY who leads our French Team, assign part of his time as Deputy President of the French Chamber and Chair of its Cross Cultural Relations Forum.
By providing French lessons to privates and businesses all over Greater London and Kent, Voulez-vous parler provides an awareness of French culture to British clients and all the other nationalities which are represented in London. Learning French is not only about learning new words and building sentences, it is also about discovering a new culture, habits, food, history, products, geography.
Voulez-vous parler’s students are children and adults. Teaching French means influencing children about their attitude to France, what can be visited and done, our teachers open their eyes about the country, show them its landscapes and language, talk to them at length about snails and frogs’ legs, as this is such a popular conversation. The British history curriculum doesn’t seem to teach English children a lot about Franco-British relationships, so it is a topic sometimes risen in lessons. Our teachers learn a lot from their students too. Teaching French to adults is also fascinating and full of surprises.
There is such a big spectrum of clients that a real exchange is taking place as the French teacher presents a bit of French and France in each lesson, and the British student will very often tell his or her French teacher a detail about London or the English language she ignored. Cultural differences are talked about and debated.
We can change somebody’s job perspectives or even life through the course of lessons.
I think when you take on a new language, something in you changes forever. It opens a lot of new doors for you. That’s what Voulez- vous parler does. It opens doors and minds and I think we really help develop the love and business between the two countries.
© 2011-2012 Chambre de Commerce Française de Grande-Bretagne - All rights reserved