Lucien Boyer

Lucien Boyer is Chief Marketing Officer at Vivendi, the leading integrated media and content group. Before joining Vivendi, Lucien was the President & Global Chief Executive Officer of Havas Sports & Entertainment for nearly 15 years. Lucien Boyer has been an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment. Beyond his management role, Lucien is recognized as one of today’s leading experts in sports and entertainment marketing. He was awarded his first Gold at CannesLions in 2006, before serving as a member of the jury of the Branded Content & Entertainment category in 2014. Lucien Boyer initiated the creation of the Global Sports Forum, of which he is the General Commissioner, a global debate platform around the sports industry’s future challenges.  Lucien is a frequent speaker at many international conferences including Advertising Week Europe and New-York, Sporsora’s annual congress and the Ivy Sports Symposium amongst others. He has also been featured in many influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCa