Simon ColeBusiness Development Director EMEA, SGK

Simon has been connecting brands with like-minded agencies in the UK, USA and Europe for over 20 years. With digital and innovation agencies on multiple continents he is a strong proponent of “Design Thinking” methodologies. His experience with start-ups to Fortune 500 companies and helping them with digital transformations from an insight and human centred approach. Keeping focused on engagement and customer or user experiences has led to many disruptive and class leading product or service launches.

 

Simon has successfully worked with brands across many verticals, B2C with McDonalds, Chick-Fil-A, LVMH, SC Johnson, Kimberly Clark and Pepsico.  B2B IBM, GE, IATA, Medtronic and Bristol Myers Squib. This broad experience has given Simon great insight into the needs and goals of users / consumers across verticals and is often the case shared behaviours.

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