Barratt West is Vice President and Managing Director of Tiffany & Co, UK and Ireland. He leads all aspects of the UK operation including responsibility for the Retail stores in the region, as well as a vibrant e-commerce business. He has been responsible for transforming the client experience, elevating customer service and embedding clienteling as a behavioural change. He joined Tiffany in 2012 bringing with him 25 years of retail experience, much of it in the luxury sector in the UK and Europe. Previously he was Managing Director at Elizabeth Arden UK Ltd and prior to this role he was Geneva based heading up Travel Retail Europe and Middle East in the capacity of General Manager before returning to the UK. Barratt has an MBA from Kingston University.