Over the past 5 years, Amell has dedicated her time to Sustainable Development engagement campaigns, empowering children, adults and the whole community to adapt their lifestyles. This culminated with Amell creating her Social Enterprise "MAINTENANT Sustaining Now" in 2017. MAINTENANT produces educational games, runs corporate and school workshops, and partners with the European Business School (EBS) in Paris to implement a comprehensive sustainability and circular economy curriculum.
Prior to creating MAINTENANT Amell had over 20 years’ experience in International Digital Transformation Programmes both in Paris and London. This included working as a Business Architect for Eurostar, Department of Education and CERN. As a Project Director in the Finance Industry for BNP Paribas, Generali and GDF Suez Trading. And as a Technical Programme Manager producing innovative web and mobile platforms for PUIG Paco Rabanne, Nina Ricci, Agatha Christie Chorion, RSPCA, Amnesty and Levi's.
Amell studied Quantum Physics at Paris 7 University.