Founder - LibertyLondonGirl & Co
English style journalist, editor & broadcaster Sasha Wilkins is the founder of the award-winning digital platform LibertyLondonGirl.com, owner of digital consultancy LLGConsults, whose clients include luxury brands and agencies on both sides of the Atlantic, and the bestselling author of the cookbook Friends, Food, Family: Secrets & Recipes from LibertyLondonGirl
Founded in 2006, and written anonymously for three years before Grazia revealed her much discussed identity, the LibertyLondonGirl platform covers subjects as diverse as design, motoring, food, interiors, beauty, travel, fashion and philanthropy, as well as its author's thoughts on life, love and everything in between. LLG has been heralded in media including Vogue Paris, Vogue Italia, Elle Japan, Harper's Bazaar, The Sunday Times, The Sydney Morning Herald, and The New York Times
Sasha has twice been named as one of London’s Most Influential People on The Evening Standard's Power1000 List, won Blogger of the Year at Red's Women of the Year awards, which honour British women who have shown "impressive talent, success and imagination in their fields of work", and Best Fashion Twitter Feed in Marie Claire's Global Online Awards. LibertyLondonGirl has been named as One of the 100 Top Websites in the World by both The Sunday Times and The Australian
Sasha appears regularly on broadcast channels around the world as a lifestyle expert, on shows that have included ABC’s Good Morning America, BBC Radio4’s Woman’s Hour, PM and The Today Programme, BBC World News, BBC World Service Newshour, Sky Breakfast, and ITV’s News at Ten.
Previously she worked as a magazine editor, writer and stylist; her most recent role was at The Wall Street Journal, heading up the fashion and beauty teams as Executive Editor on the launch of the 1.5million circulation magazine WSJ. Before she moved to America she held senior positions at The Observer’s O: Magazine, and Conde Nast Traveller in London.
Sasha continues her work as a journalist: She is a food and recipe columnist for The Pool, and has written for The Wall Street Journal, Red, The Guardian, The Sunday Times, The Evening Standard, Vogue, Harper's Bazaar and Conde Nast Traveller amongst others. She has been a regular fashion week critic for both Nick Knight's SHOWstudio and The LFW Daily, the official newspaper of London Fashion Week.