Chris Labrey has been with Econocom for 20 years, having joined the company as a Manchester based junior account manager back in 1998. He moved to London in 2004 to manage the Southern sales operation and assumed the role of Sales Director (UK & Ireland) in 2006. He has been Managing Director of the UK & Irish business since 2012. Before Econocom, Chris spent some years working in the IBM reseller channel and before that he was managing the new business strategy for a Computer Aided Engineering (CAE) software vendor. During his career, Chris has seen digital technology jump from the computer room into all aspects of business and personal life. He is now steering Econocom into its next strategy – strengthening Econocom UK’s transition from a digital financing company to a full digital services organisation in the region.