Charlotte ShawChief Marketing Officer, BlockBar

Charlotte joined BlockBar, the world’s first DTC NFT marketplace for luxury wines and spirits, since its inception and leads the global PR, digital and communications efforts, marketing operations, events and brand partnerships in the luxury and web 3 space. Taking the business from a disruptive start-up to a major player within the luxury wines and spirits sector recognised by LVMH, whilst pathing the way to democratising an industry that needed to pivot to engage a younger and digitally savvy consumer. Charlotte has played an integral role in implementing drops with the world’s leading brands including Hennessy, Rémy Martin x Usher, Ardbeg, Glenfiddich, Patrón and more, whilst driving BlockBar’s users on the site from 20,000 at launch to 300,000 in just under a year, with each drop on average selling through within 5 seconds of going live on the platform. In 2020, Charlotte was named in the Walpole Power List as one of the 50 most influential people in British luxury.