Dale LovellCo-founder of Adyoulike

Dale Lovell is a business leader and start-up veteran with a 20+ year career working at the digital intersection of advertising, publishing, marketing and technology. Dale’s career started as a journalist and editor at successful digital publishing start-ups, before launching his own digital businesses.

As co-founder of Adyoulike, a digital advertising Supply Side Platform (SSP), Dale was part of the leadership team that grew the business into a global brand with a multi-million-dollar annual turnover. Adyoulike was acquired by US based tech unicorn OpenWeb in April 2022 for $100M. Dale currently works with OpenWeb’s key advertisers globally as SVP Advertising Partner Success. He is also the author of Native Advertising: The Essential Guide, published by Kogan Page.