Francis HemingwayData Scientist, Sia

Francis Hemingway is a data scientist at Sia, where he supports clients in a range of industries in the development of AI solutions. As an early adopter of generative AI, Sia's AI & Data Science practice has been at the forefront of bringing these innovations to the enterprise. Prior to joining Sia in 2025, he worked for three years in the direct-to-consumer division of AB InBev.

In his career, Francis has worked as a consultant to a wide variety of companies, especially in the consumer sector. A common thread in his work is combining consumer data and data science techniques to uncover insights about how people think, feel and act. He brings an international perspective to his work, having lived and worked in Europe, Latin America and the United States.

He holds an MBA from Imperial College London and read Physics at Oxford University.