Sectors & markets
Mobalpa UK - New product launch for 2019
French kitchen manufacturer Mobalpa has held its ‘Product Launch’ ahead of 2019
08/11/2018
Their UK network of stores already has access to their range of Kitchens & Living Furniture but 2019 will see the introduction of a new range of Kitchens, Bedrooms, Bathrooms & Living Furniture that will enable the consumer to fully equip, design and personalise their home with the style of Mobalpa.
With the ability to fully design and project manage almost every room of the house, Mobalpa have expanded and developed their existing range by introducing a plethora of new styles, colours and finishes to compete with the ever-changing market trends and meet the demands of the consumer.
The launch sees the introduction of new colours and a new range of soft-to-the-touch slab doors; available with matching worktop finishes and a variety of shaker style Kitchens. Mobalpa’s UK Development Manager, Liam Wall says ‘’We have seen an increased demand in the UK for a stylish, well-priced shaker style offering. This particular addition to our range makes us even more competitive and increases our ability to create our customer’s dream home. The brand have really pulled out the stops with this latest product launch and we hope that our stores and future clients will enjoy everything it has to offer’’.
Mobalpa’s Product Manager, Jean-Noel Chevrier said ‘’the new ranges for 2019 have been built around the brand’s distinct advantages and inspired by the 3 pillars of Aesthetics, Ergonomics and Made-To-Measure. We have produced this range with our strong visual identity, offering up-to-the-minute trends that are understated and have a clean-line aesthetic. Furthermore, the stylism behind the new trends are both minimalist and graphic; highlighting decorative objects meticulously and sparingly arranged to reflect our premium product quality’’.
The update of both the brochure and company’s graphic charter, further enhances the look and feel of the product offer.
2019 will be a big year for the brand. Not only due to the development of new products, but also with continued investment in their production & manufacturing processes and restructure of key members of Mobalpa’s Personnel globally. Recently acquiring the services of Vincent Jung as their new General Director for the brand. Vincent joins Mobalpa with 20 years of experience of the market, having previously held roles as Sales Director for Cuisinella whilst also assisting the launch and development of Arthur Bonet.
Upon his appointment, Vincent had this to say. ‘’Mobalpa have an outstanding reputation in the industry. A remarkable brand that has been able to innovate, renew itself, seek out new markets and hold a firm course in the increasingly choppy waters of the Kitchen Market. I am delighted to join a company with such great assets and I wish all of our stores the very best with the new range, which has been in development by our product team over the last two years.’’
The UK launch event took place on November 6th at London’s Southwark Cathedral followed by an afternoon of entertainment at the Gherkin, St Mary’s Axe.
Source : https://www.mobalpa.co.uk/en-us