JOSEPH modernised women. As the sixties drew to a close, Casablanca-born Joseph Ettedgui imagined a revolution in the way we buy fashion and so created a conceptual boutique to discover new ideas and new designers. Joseph brought Kenzo and Castelbajac to the world's attention, championed Azzedine Alaïa and Yohji Yamamoto, chose Norman Foster to design a store, and was the first in London to sell Prada.
Then in 1972 the JOSEPH in-house label was launched, placing importance on luxury essentials. Today, under the creative direction of Louise Trotter, JOSEPH has become a contemporary designer brand respected worldwide. Each men’s and women’s collection, shown during London Fashion Week, explores the nuances of personality through intimate detail, sartorial techniques and luxurious fabrications. An essential framework of wardrobe icons—the pant, the sweater, the blouse and more—are established as new and modern classics. The codes of the house are deconstructed, personalised, twisted.
Just as its stores where places to meet and share ideas, attracting designers, models, editors and photographers, JOSEPH—the label, the brand—is once again a focus for creativity, somewhere to find inspiration.
Browse through the photos of this event at Joseph
Event report
On 20th May members were invited to delve into the world of Club Med, and learn how luxury brands are utilising AI.
Event report
On 14 May 2025, the French Chamber hosted a webinar which focused on the newly imposed U.S tariffs.
Event report
On 30th April Patron members were invited to an exclusive roundtable discussion in collaboration with Best for Britain.
