Big ideas do not get to market by themselves. How do you solve the challenges that stand in the way of successful innovation commercialisation?
Join this webinar to hear how the most forward-looking companies are solving the innovation dilemma. Our speakers will share the insights they have gained through successfully bringing innovations to market and supporting global brands across FMCG and Retail with their journey to innovation commercialisation.
In this webinar:
John Lawrence, Global Director of Consultancy at SGK, will share his five rules to harness innovation and increase operational effectiveness through a marketing content lens;
Alain Harfouche, Managing Director of the recently launched DUOLAB, the innovative brand from L’Occitane Group, will discuss how DUOLAB has applied similar principles throughout the development and execution of their new concept.
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Sponsored by econocom
Econocom is a leading European digital services provider with 10,800 employees in 18 countries and more than 40 years’ experience. Econocom is the only player in the digital transformation market that combines both digital and financing expertise. Econocom UK specialises in innovative subscriptions and as a service solutions, designed specifically to assist our clients and partners in realising digital transformation.
