Sojin LeeFounder & CEO, Toshi

Sojin started her career on Wall Street, but began her luxury journey at Chanel, working as an analyst for the Fragrance & Beauty and Fashion divisions overseeing local buying, range planning / forecasting and product development. She was then Commercial Director of Bottega Veneta, building the first BV website and other digital initiatives. Sojin was recruited to be one of the founding members of Net-A-Porter, overseeing brand partnerships, buying and merchandising, customer service and warehousing. After taking NAP from 12 employees to 500, she left to become Co-Founder of Fashionair, an innovative content and commerce platform showcasing original short form content with affiliate and marketplace shopping. Sojin is also an e-commerce consultant and strategic investor for a variety of interesting brands in different fields, which included consulting for Kering Group. Sojin founded TOSHI in 2017.

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