Michael Zakkour

Author of the #1 Amazon New Release: “New Retail: Born in China, Going Global – How China’s Tech Giants are Changing Global Commerce” and “China’s Super Consumers” - Founder and Chief Strategist at consulting firm 5 NEW DIGITAL

Areas of Expertise: The New Retail; Digital Commerce; Retail & Consumer Products; China/Asia Pacific digital commerce; China/Asia retail, consumers, and consumption; retail technology; Cross Border eCommerce; Digital Globalization

Michael advises global brands, retailers, consumer product and technology companies on digital and eCommerce, the New Retail; consumer centricity; China/APAC retail, consumer and digital strategy; global eCommerce and digital transformation strategies, structures and implementation; direct to consumer commerce; consumer focused supply chains and logistics.

Michael has more than twenty years’ experience in international market strategy and implementation, primarily in China and Asia where he has assisted more than 400 multi-national, SME, public and private enterprises on their entry and growth strategies, including some of the biggest names in retail, consumer products, technology, food and beverage, entertainment, health care, fashion and luxury. 

Prior to moving to Asia, Michael was an internet technology and eCommerce pioneer having worked on the front lines building Web 1.0 and early eCommerce from 1993 to 2003 and has stayed in the digital commerce and consumer realm ever since.

Michael is also a regular guest and contributor at the BBC, CNN, NBC, Fox Business, NPR, and in other global media channels sharing his insights on digital commerce; new retail; global e-commerce; and China. He has lectured at Columbia, Northwestern, UPENN, Yale, The Confucius Institute, NYU, The China Institute and at dozens of other schools, conferences, government institutions and corporations around the world.

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