Luxury • Luxury Club

Luxury, Hospitality & Retail Leaders Dinner: Inside Air France La Première

Tuesday 13 October 2026 - 6:30 PM to 9:00 PM (UTC+1)

National Liberal Club (The Lady Violet Room), 1 Whitehall Place, SW1A 2HE, London

Deadline for registration: Monday 12 October 2026 - 12:00 AM (UTC+1)

Price: £90+VAT
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- By invitation only -
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Limited to 1 ticket per member

Cancellations will only be accepted if received in writing, at the latest one week before the event is due to take place.

How do luxury brands deliver the exceptional at scale? Join Air France and Lalique leaders for an evening exploring true luxury.

What does it take to deliver true luxury at 35,000 feet?

Air France's La Première is more than a cabin — it is a flying extension of French elegance, gastronomy, and art de vivre. As the ultimate brand halo for Air France, it sets the standard for high-yield luxury travel and signals something far greater than a seat: a philosophy.

But behind every seamless, intimate experience lies a formidable challenge. How do luxury brands maintain the feeling of the handcrafted, the personal, the exceptional — when serving hundreds of guests, flight after flight, across the globe?

Join Jerome Salemi, General Manager UK & Ireland, Air France and Frederick Fischer, Managing Director, Lalique for an evening exploring what it takes to deliver true luxury at scale.