Sylvie Freund-PickavanceDirector of Strategy and Business Development, Value Retail

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Sylvie Freund Pickavance is Director of Strategy and Business Development for Value Retail, the developer and operator of The Bicester Village Shopping Collection, comprising 11 Luxury Shopping destinations in Europe and China. A graduate of ESCP Business School in Paris, Sylvie completed her training in business at Shenzhen University in 1989 gaining fluency in Mandarin and honed her business skills at Cartier for 13 years, leading marketing and retail in Asia and North America. She moved to London in 2002 to join the De Beers-LVMH joint venture, creating a Jewellery brand for De Beers and establishing the brand in seven countries. She went on to become the CEO of Princesse tam•tam, a French lingerie brand based in Paris, succeeding to the founders when they sold to Fast Retailing, before returning to the UK and joining Value Retail in 2009, to run Bicester Village in the UK, as well as Fidenza Village in Italy, and Kildare Village in Ireland. A passionate Retailer, Sylvie is a member of the World Retail Congress Awards Grand Jury , and Co-Chair of the Luxury Club of the Franco British Chamber of Commerce in the UK.  She also mentors young fashion talents in Italy and the UK, selected from programmes of the British Fashion Council and Camera Nazionale de la Moda Italiana. An advocate of reinventing our society in a more sustainable and inclusive way, she also serves on the board of the Glasgow Caledonian University, the University for the Common Good.

Sylvie is a French national, lives in London, and is married with 3 children.

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